Korea Tourism Organization

Korea Tourism Organization (KTO) is an organization of the Republic of Korea (South Korea) under the Ministry of Culture, Sports and Tourism (MCST). It is commissioned to promote the country's tourism industry. The KTO was established in 1962 as a government-invested corporation responsible for the South Korean tourism industry according to the International Tourism Corporation Act.  The organization promotes Korea as a tourist destination to attract foreign tourists. Starting in the 1980s, domestic tourism promotion also became a function of the KTO. Inbound visitors totaled over 17 million in 2019 (17,502,756 visitors) and the tourism industry is one of the greatest contributors to the Korean economy.

Wellness Korea: The Landmark of Korea’s Largest Medicinal Herb Market

South Korea: Seoul Yangnyeongsi was formed around Cheongnyangni Station in the 1960s. It was advantageous to import medicines produced in the inland mountainous areas where the central railway passes. Even now, it is the largest oriental medicine-related special zone in Korea, with more than 1,000 specialized businesses such as oriental clinics, oriental medicine pharmacies, and herbal medicine dealers. Seoul K-Medi Center serves as a landmark for this vast and unique market.

Excellent Dental Services in South Korea

The delicate and accurate dexterity of Koreans is well known in several fields. In particular, medical and scientific technologies that require sophisticated hand techniques, such as stem cell extraction, microscopic surgery, and robot surgery, prove that Korean scientists and physicians have extraordinary skills. For this reason, the number of overseas patients visiting Korea for medical and dental surgeries or treatments is increasing. This is particularly advantageous in the dental field, where most procedures require delicate and sophisticated manual techniques.

Business of Well-being

South Korea, a Medical Tourism Service Leader Pioneering the Future of Medicine

South Korea (or simply Korea) is an IT leader that excels in the digital era of the 21st century. Simultaneously, the country has benefited from Hallyu (a Korean wave), an explosion in the global popularity of Korea across all industries, including fashion, food, and, entertainment such as K-pop and K-drama. Furthermore, Korea has emerged as a medical tourism powerhouse, setting off medical Hallyu, showing its strong capacity to be a global medical leader. With state-of-the-art medical equipment, smart IT-based medical technologies, smart hospitals, and innovative treatments, Korea has become a hotspot for doctors. Professional medical tour agencies registered with the Ministry of Health and Welfare provide reliable medical tour services, ranging from airport pickups to hospitalizations, treatments, surgeries, and tours. Plus, the Korean government runs an international medical tour coordinator license program to raise the satisfaction levels of medical tourists.


Korea Tourism Organization


April 13, 2022

medical tourism
Business of Well-being

Medical Travel Growth in South Korea and Strategies for the Future

South Korea is one of the most beautiful tourist destinations in the world, drawing visitors and holidaymakers from around the world to experience breathtaking views of the Seoraksan National Park, the Seoul tower, or just to enjoy a quiet, spiritual walk in the ancient mountain top temples at the heart of the capital city.