Roger Schultz

Roger Schultz is the President of the Hawthorn Consulting Group, a firm specializing in product development, marketing strategy and product management for the insurance industry. He is a 35-year veteran of the insurance business and has held multiple product development and product management leadership roles. He can be reached at rogerschultz@comcast.net.

Business of Well-being

The Challenge of Product Development for Voluntary Benefits

The main goal of marketing is to create a value that solves a customer need, to create a product or service that is useful. Value proposition needs to be compelling as well as relevant as everyone values good claim service.

By

Roger Schultz

on

January 29, 2014