Founder & CEO

Rachel Serwetz

Rachel’s early professional experience was at Goldman Sachs in Operations and at Bridgewater Associates in HR. From there, she was trained as a coach at NYU and became a certified coach through the International Coach Federation. For the past 3.5 years, Rachel has been building her company, WOKEN, which is an online career exploration platform to coach professionals through the process of figuring out their ideal job and career path. Throughout her career, she has helped hundreds of professionals with career exploration, job search, and career success. She has also attained her Tech MBA from NYU Stern, serves as an Adjunct Professor of Entrepreneurship at Binghamton University, and has previously served as a Career Coach through the Flatiron School, Columbia University, and Project Activate.


WOKEN offers all professionals a free career coaching call here!

Business of Well-being

How COVID’s Virtual World Has Created A New Wave of Career Exploration

While job searching in the pandemic has been difficult, it has not stopped hiring or internal mobility. COVID has created an opportunity for individuals to realize their desire for change and to do work they believe in, and for companies to become more flexible and creative in leveraging and tapping into employees’ and candidates’ inherent strengths.


Rachel Serwetz


April 16, 2021