Prashant Srivastava

Prashant Srivastava cofounded Evive Health, LLC in 2007 to encourage employees to seek appropriate healthcare and live healthier, more productive lives. Prior to founding Evive Health, Prashant directed clinical operations for Focused Health Solutions. Dr. Srivastava earned an MBA from the University of Chicago (GSB’05) and a Ph.D. in Chemical Engineering from Michigan State University. Contact Prashant at or visit

Business of Well-being

How a Simple "Nudge" Could Increase Employee Wellness Engagement and Reduce Wellness Program Costs

To increase employee participation in health improvement programs, businesses have rapidly adopted financial incentives. Using gift cards, cash, tokens, prizes, premium reductions, and other creative tools, employers seduce employees.


Prashant Srivastava


January 29, 2014