Ginger Campbell is a nationally recognized consultant in the pharmacy benefit industry with more than 23 years of experience lowering pharamcy benefit costs for self-funded benefit plans and Third Party Administrators (TPAs). Before joining BancorpSouth Insurance Services, Campell served as regional marketing director with Express Scripts for 11 years. During that period Campell managed pharmacy benefits for over 1,000,000 employee lives.
Campbell’s current focus is on providing analytical and quantitative solutions for third party administrators, plan sponsors, hospitals and other organizations. Campbell specializes in using analytics to integrate medical and pharmacy data helping organizations make informed decisions about their health benefit plans. She consults with clients on how to use their data to improve overall employee health plan efficiency, plan performance and contract audits.
Analytics is the practice of creating actionable information through the analysis of data, analytics and reporting are different. The difference is that reporting provides a retrospective, flat statistics while analytics are forward-looking and multidimensional.
January 29, 2014