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Shawn M. Connors

Shawn M. Connors is president of Hope Health. He believes behavior change requires a mix of both art and science. He founded the International Health Awareness Center, Inc. (IHAC) in 1981, which focuses on the importance of communication in positively affecting workplace cultures. Recently, he worked with a talented team to develop a workable, realistic health communication system, empowering thousands of workplaces and community-based clients to communicate more effectively with new media. Shawn has earned the respect of marketing professionals and health educators alike.
A group of smiling employees in professional clothes, laughing during a meeting.

In Wellness Communication, Clarity is Key and Less Is More

Shawn M. Connors - in Worksite Wellness

For years, most wellness communication had been riddled with corporate-speak and jargon instead of clear, concise language aimed at busy employees with short attention spans.

The word "Diet!" written using carrots, radishes, beans and zucchini.

We’re Giving Dieting Too Much – Weight in Wellness Communication

Shawn M. Connors - in Worksite Wellness

Most wellness committees deliver frequent messages about food—tips sent with good intentions that prescribe what to eat, when to eat, and how much to…

A person holding an umbrella with dark storm clouds in the back grounds. TO the right are are the words "Your Employees Will Be Global Healthcare Consumers — Are You Prepared to Communicate with Them?"

Your Employees Will Be Global Healthcare Consumers — Are You Prepared to Communicate with Them?

Shawn M. Connors - in News & Insights

A “perfect storm” of trends occurred about 10 years ago in the music industry, and it changed the landscape of that business forever.

A survey form being filled in with a pen.

Using Data to Set Goals Employees Want to Achieve

Shawn M. Connors - in Focused

What do your employees want to know or accomplish? Their answers to a simple interest survey can be the catalyst for effective wellness communication.

A magnifying glass looking for the truth.

8 Truths to Boost Your Wellness Communication

Shawn M. Connors - in Worksite Wellness

Offering health-related programs that align with corporate strategies and employee goals is smart, but those programs should be considered the icing.