Unearthing and adopting a value-based approach that works for an organization can take some time and effort, but it is time and effort well-spent. Aligning with members on a definition of value, providing personalized care and making long-term investments are the first steps that every company can take on the path toward delivering healthcare benefits that make a real difference to their members – and in turn, keep their members engaged, happy and health

More than 4.5 million Americans quit their jobs during the pandemic as part of the Great Resignation. Now, as companies pull out all the stops to stanch the bleeding, many are redesigning benefits packages to attract and retain top talent—and they are relying on employee input for help. According to an Artemis Health survey of over 300 companies across all major sectors of the U.S. economy, 75% of companies now base their benefits decisions on employee feedback, up by more than 30% since 2019. Yet just half of benefits managers surveyed describe themselves as “very successful” in using employee feedback and other non-traditional data to make benefits decisions. Furthermore, 50% of benefits managers say they lack the tools or support to access this information effectively for decision-making.

With so many companies focused on diversity, equity, and inclusion (DEI) initiatives, it’s critical to consider how your fertility benefit can support employees of all gender identities, LGBTQ+ employees, and single intending parents.