Joe Alexander is currently Director of Insights and Market Research for Ortho Clinical Diagnostics, Inc., a Johnson & Johnson company. Prior to that, Joe had been Director of Insights and Market Research for Wellness & Prevention, Inc., a Johnson & Johnson company. Joe joined Wellness & Prevention, Inc. soon after it was formed in 2009. He was responsible for all insight work at W&P including Portal research and development, participant messaging campaign studies, consumer segmentation studies, program choice studies, as well as consumer attitude and behavior studies. Prior to joining W&P, Joe was Director of Market Research within the J&J Pharmaceutical Group Strategic Marketing Group, where he oversaw market research for a variety of therapeutic areas including insomnia, diabetes, pain, sexual dysfunction, and schizophrenia. Before that, he was a Director of Market Research within the J&J Consumer Group heading up OTC market research and, later, Nutritionals. Joe has also worked at Kraft General Foods, Leaf Confectionary, and Quaker Oats. He has a M.M. from the Kellogg Graduate School of Management at Northwestern University, an M.A. in Sociology and a B.A. in Psychology from the University of Rochester.
