Jim Pshock is the founder and CEO of Bravo Wellness and IncentiSoft Solutions. His career spans over 20 years in the health insurance industry. He has developed a comprehensive and unique expertise in the regulations related to governing wellness programs and the practical application of incentives to improve employee health.
Over and over I hear the analogies of our trade, “It’s easier to attract bees with honey,” “You can lead a horse to water but you can’t make him drink” or “It’s better to motivate change with carrots than to punish
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